Visitor spending up in Hawaii despite decline in arrivals
HONOLULU (HawaiiNewsNow) - The state said that visitors are spending more in Hawaii compared to last year.
According to the Department of Business, Economic Development and Tourism (DBEDT), total spending by visitors increased in October 2025 by 6.7% to $1.70 billion, despite roughly 20,000 fewer visitors than in October 2024.
DBEDT said that throughout October, visitors spent a daily average of $277 per person, which offset a 2.9% decrease in total arrivals to the state.
During October 2025, 727,212 visitors came to Hawaii, about 20,000 fewer than the 749,095 visitors in October 2024.
Visitor breakdown by area
The department said that visitors from the U.S. West Coast saw a slight decrease in visitors from 384,159 to 386,939, but spending per person rose to $268 compared to $229 in October 2024.
U.S. East Coast visitors rose by 2.5% to 172,461 compared to 168,334, and spent $315 per person compared to $256 in October 2024, according to DBEDT.
The department said visitors from Japan rose 16% compared to last October, but visitors from Canada and other international markets like Oceania, Asia, Europe, Latin America, Guam, the Philippines, the Pacific Islands, and other countries decreased by 15.7%.
Total visitors, spending up slightly from last year
The state said that a total of 8,037,265 visitors arrived within the first 10 months of 2025, slightly up compared to the 8,029,831 visitors during the same time in 2024.
In the first 10 months of 2025, DBEDT said total visitor spending was $17.87 billion, a 5% increase from $17.01 billion compared to the first 10 months of 2024.
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