Hawaii Hotel Industry Lags

Published: May. 13, 2007 at 2:33 AM HST|Updated: May. 13, 2007 at 2:50 AM HST
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Hospitality industry expert Joe Toy
Hospitality industry expert Joe Toy

by Diane Ako

HONOLULU (KHNL) - Tourism is down, but Hawaii hotel rates are still up. That's the latest finding from a hospitality industry expert. Industry watchers say Hawaii's hotel market is soft for the first time in 4 years.

The company "Hospitality Advisors" keeps track of statewide figures. It blames a downturn in visitors from the mainland, Japan and Canada. If you live here, this could be good for you.

Hospitality Advisors' Joe Toy says you can get better deals for a weekend getaway. "hotels have programs targeted for locals and in fact the local market becomes more important during the downturns."

That's just one of the topics to be discussed at a Pacific Asia Travel Association (PATA) Hawaii Chapter luncheon meeting on Wednesday, May 16, 2007, from 11:30 a.m. to 1:30 p.m. at the Hawaii Prince Hotel Waikiki. The goal is to update travel industry professionals about lodging industry trends in the national and Hawaii markets. Jennifer Chun, chair of the PATA Hawaii Chapter, says, "PATA Hawaii is proud to bring together the distinguished panelists who will share their expertise on how best to apply current lodging industry data and trends."

Featured Speakers: Mark Lomanno President, Smith Travel Research; David Carey President & CEO, Outrigger Enterprises Group; Joseph M. Toy President, Hospitality Advisors, LLC.

Smith Travel Research (STR) is the lodging industry's leading information and data provider with the most comprehensive database of hotel performance information ever compiled. Outrigger Enterprises Group is one of the largest and fastest-growing hospitality services companies in the Pacific. Outrigger is a family-owned company with 60 years of hospitality experience. Hospitality Advisors, LLC is Hawaii's leading hospitality consulting firm specializing in strategic, financial, market and economic analysis for Hawaii's visitor industry.

For more information call 808.621.2482 ext. 3 or go to You can still register at the door.