Business Report: The coming of the annual Starbucks Autumn drinks

Updated: Aug. 10, 2018 at 10:53 AM HST
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HONOLULU (HawaiiNewsNow) - Someone at Business Insider has way too much time on their hands. They spent some serious time graphing when the Pumpkin Spice Latte rolls out each year. This started with Starbucks employees leaking that this rollout date is August 28. That turns out to be one of the earliest rollout dates to date. But by the time they confirmed that they had all this other information. It does show that companies give a lot of thought to when to launch new goods and services.
So many factors figure into it: availability of supplies, conflicts with other marketing initiatives, and other items on the calendar that might drain off the free publicity. The Pumpkin Spice Latte markets itself, however, because it has its adherents.

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