Sears is back at Ala Moana (but not like you remember it)
HONOLULU (HawaiiNewsNow) - Sears closed its doors at Ala Moana Center four years ago, closing a chapter in island history.
Now, after the mall's expansion, Sears is back. But, it's not like you remember it. There won't be an island wear, or any clothing for that matter.
Instead, the new Sears store at Ala Moana, which will have its grand opening Saturday, will feature appliances and mattresses only.
The Sears had a soft opening this week, and longtime Sears shoppers say they were happy to see a familiar name return to the mall.
"It's very nice. I figured this section of Sears is probably the most frequented. People still come for appliances and what not so that's good that it came back," said Carey Motohiro.
With all of the changes at Ala Moana Center, it can be easy to get lost.
So where is the new Sears? It's on the ground level of Kapiolani Boulevard in the same parking lot as Target. Across the street is Central Pacific Bank and to the east is the restaurant Shokudo.
Sears has struggled to survive in recent years, closing stores and slashing jobs. But the company says the new Sears integrates its brick-and-mortar foundation with a strong online presence.
For example, customers can build their own kitchen at the store with a huge electronic display
Sears Ala Moana has 18 employees, six of them coming from the old store.
"It's just a new way of looking at Sears and looking at the best of the best of what we do and putting it in this store format," said Mark Etz, store general manager.
To kick off the store's launch, there will be a grand opening ceremony Saturday.
Starting at noon, the first 100 customers will be given gift bags. Many will also have the chance to enter a raffle to win a $250 gift card.
In addition, there will be special promotions throughout the day.
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