HONOLULU (HawaiiNewsNow) - By: Michael Hanson
Sony Hawaii unveiled its massive 84 inch 4K ultra-high-definition Sony Bravia television on Friday. The 4K technology is more powerful than anything on the market, with a pixel density four times as powerful as 1080p resolution.
"It's an immersive experience," said Karl Okemura, VP of Sony Hawaii. "We can always take a television and tweak it and make it bright and colorful but what we are trying to recreate is a realistic, life-like experience, like what you would see through a window with your own eyes."
This technology has trickled down into the home entertainment industry from Sony's HD broadcasting technology, which was recently used by NBC in the 2012 Summer Olympics in London. The 4K platform is also employed by Sony Studios, which has recently created movies such as Skyfall, Men in Black III, and The Amazing Spiderman.
"I think Sony can enrich and enhance your life," said Ned Namura, President of Sony Hawaii. "Together, with the Hawaii community, we will be able to take the roll to enrich, and to bring something new, something more, to the community.
For years Sony has been on the cutting edge of technology, and with the release of this new TV, Sony's legacy lives on.
"It is the tip of the iceberg, said Okemura. "We're going to be making some major announcements at the upcoming Winter Consumer Electronics Show. We will be showing a lot of other technologies, not just the Bravia Television, but advancements with the Play Station, also in Sony Pictures, and also in the Alpha Series cameras."