HONOLULU (HawaiiNewsNow)-Wally Amos is a man with a mission - a mission to live out his dreams and inspire others to connect with their potential. His success stems from his core principles of working hard, being positive, and never looking back.
Thirty-five years ago, Wally opened his very first retail gourmet cookie store in Hollywood California called "The Famous Amos Chocolate Chip Cookie Store". Soon the entrepreneur became a national personality renowned not only for his cookies but for his ebullient and outgoing personality.
Wally wanted to use his wide recognition as a means to draw attention to an important cause – literacy. Wally dedicated his efforts to Literacy Volunteers of America where he served as their National Spokesperson from 1979 to 2002. As a literacy advocate, Wally uses his well-known name to support educational causes and serves on the Read to Me International and the Leadership Council of Communities in Schools, in addition to many others. Wally and his wife Christine founded the Read it LOUD! Foundation in 2005 urging parents and caregivers to read aloud to children for at least 10 minutes each day. Ten percent of the net profits realized by Chip & Cookie LLC go to benefit the foundation and support its efforts to promote children's literacy. In August 2006, using Savannah as their pilot city, they launched Read it LOUD! Read it LOUD! recently partnered with the Library of Congress and the United States Postal Service to launch a national campaign.
Wally is a well known inspirational speaker and the author of eight books. He is the recipient of many honors and awards including the President's Award for Entrepreneurial Excellence, the Horatio Alger Award, and the National Literacy Honors Award. He has been inducted into the Babson College Academy of Distinguished Entrepreneurs. His most recent project is working with his wife who created Chip & Cookie, two dolls fashioned in the image of boy and girl chocolate chip cookies. Once again Wally is in the kitchen baking cookies in the Chip & Cookie retail stores.