At 70, L&L Hawaiian Barbecue looks ahead to economic recovery and expansion plans

After two difficult years of COVID restrictions, its founder says there's reason to celebrate.
Published: Apr. 17, 2022 at 8:11 PM HST|Updated: Apr. 17, 2022 at 11:01 PM HST
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HONOLULU (HawaiiNewsNow) - L&L Hawaiian Barbecue turns 70 this year.

After two difficult years of COVID-19 restrictions, its founder says there’s reason to celebrate.

More than 300 franchisees of the country’s largest Hawaii-themed restaurant chain met in Waikiki this weekend for its annual convention.

L&L founder Eddie Flores said many business owners weathered the coronavirus pandemic by offering delivery and takeout, and now the company is poised for growth.

“We have to be very innovative in order to survive, and we’re looking forward to it. And the good news is, this year, we expect to open up to 20 new restaurants all over United States,” Flores said.

But many L&L franchises are first and second generation Asian American immigrants.

And with rising food prices and a shortage of workers, recovery won’t be easy.

Still Flores believes there is no reward without risk.

“My advice to everyone is try it. You have to do it. If you don’t try it, don’t take the risk, nothing will happen,” he said. “You know, I took a lot of risks in my life and see what happened and you have to do the same thing.”

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