‘Bows quarterback Chevan Cordeiro becomes first UH student athlete to sign partnership deal

Chevan Cordeiro agrees to partnership with Central Pacific Bank.
Chevan Cordeiro agrees to partnership with Central Pacific Bank.(Central Pacific Bank)
Published: Jul. 16, 2021 at 12:24 PM HST
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HONOLULU (HawaiiNewsNow) - Central Pacific Bank announced a new endorsement deal with the Rainbow Warriors quarterback Chevan Cordeiro.

NCAA put into effect their new NIL rule on July 1, allowing college athletes to make a profit on their Name, Image, and Likeness.

The former Crusader is the first college athlete from the University of Hawaii to enter an endorsement partnership with a local company since the NCAA announced the new rule.

“I’m thankful to Central Pacific Bank for giving me this opportunity,” said Cordeiro. “I look forward to learning more about how to balance the demands of being a student-athlete and what it takes to be successful in business.”

“There is a community aspect in this in terms of investing into the community and our local athletes,” said Brandt Farias, senior vice president and marketing director. “We are starting with Chevan but we would entertain and look at other athletes who could serve as spokespeople for Central Pacific Bank.”

Official terms of the deal have not been released yet.

Cordeiro becomes the second Saint Louis quarterback to partner with Central Pacific Bank, as Las Vegas Raiders quarterback Marcus Mariota has teamed up with CPB in the past.

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