WAIALUA (HawaiiNewsNow) - An Oahu big wave surfer is facing the daunting task of rebuilding after a three-alarm fire devastated his business at the old Waialua Sugar Mill.
Two months after the setback, Dan Moore is holding a ‘fire’ sale at Hawaiian Lumber. Everything that survived the blaze and remains in the shop’s inventory is being offered for sale at a discount to help fund the rebuilding effort.
The fire, which happened on March 20, caused nearly $1.2 million in damage. Moore lost his two existing lumber mills and a lot of tools in the warehouse.
Investigators with the Honolulu Fire Department say they were unable to determine a cause.
“We took a pretty hard hit," Moore tells Hawaii News Now. "I had insurance, but I didn’t have the greatest insurance.”
Before the fire, he had ordered a third lumber mill that was intended to supplement operations at the shop. Now, using the third mill to keep the business going.
“It’s material things, it’s a building, it’s tools," he says. "No one got hurt. None of our animals got hurt. All that stuff can be replaced.”
Most of his sell-able inventory was being kept in a nearby storage area that was spared from the flames. Now, those items are helping to jump-start the repairs to the rest of the business.
After the success of a sale earlier this month, he’s holding another one on May 18, from 10 a.m. to 3 p.m.
Customers will be able to purchase wooden coffee tables, benches, clocks and picture frames.
Moore, who says he was on his way to Switzerland for a family trip when the flames took hold, is no stranger to challenges.
He helped to pioneer big wave tow-in surfing and won the Billabong XXL Big Wave Award in 2004 for a 68-foot wave he caught at Jaws on Maui in 2004.
“When you’re given a challenge you can either turn around and run from it or you can face it head on," he said. "I hope this is an inspiration to other people. When something traumatic happens you just gotta step it up.”