Oahu florists adapting to Valentine's Day in a changing economy - Hawaii News Now - KGMB and KHNL

Oahu florists adapting to Valentine's Day in a changing economy

Jonathan Peng Jonathan Peng
Stephen Fujikami Stephen Fujikami
Shavez Joseph Shavez Joseph
Monty Pereira Monty Pereira
At Watanabe's Floral customers who were willing to sing a love song were offered a discount At Watanabe's Floral customers who were willing to sing a love song were offered a discount

HONOLULU (KHNL) - It's one of the biggest days for Florists. But in this wilting economy, can there really be love in the air this Valentine's Day?

Flower sales are typically higher on Valentine's Day when it falls on a weekday, because most people want flowers delivered to their sweethearts at work. To help sales bloom this year, some florists are doing special things for their customers.

Even during this economic downturn, some people are still showing that special person just how much they're loved.

"It's the thought that counts. Not the money," said customer Jonathan Peng.

At Fujikami Florist, things haven't been smelling too sweet over the last year. The price of red roses went up, though not for its loyal customers on Valentine's Day. Owner Stephen Fujikami believes everyone should be able to afford roses for their loved ones.

"This year we just couldn't raise the prices, so we left it the same as last year," said Stephen Fujikami of Fujikami Florist.

For road side vendors, Valentine's Day hasn't been rosy either. Shavez Joseph is helping out her sister. They invested $600 in roses. She hopes last minute shoppers will have a heart and pull over.

"If we don't sell the flowers we're going to take a loss on that," said vendor Shavez Joseph.

It's a different scene at Watanabe's Floral, but instead of lowering prices, they simply offered discounts to those who willing to sing love songs.

Watanabe's ordered 200,000 flowers for Valentine's Day. While it might look like business is blossoming, sales are still down 5-10 percent from last year.

"Where it's impacting is not less customers but customers spending a little bit less," said Monty Pereira of Watanabe Floral.

Flowers are still a big draw on this Valentine's Day, and whether customers paid full price or got a discount, these gifts come from the heart.

Valentines isn't the only day florists mark on their calendars. Christmas and Mother's Day are when there's another bigger spike in flower sales.

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