Retailers adjust strategy to draw Black Friday crowds in a sour economy - Hawaii News Now - KGMB and KHNL

Retailers adjust strategy to draw Black Friday crowds in a sour economy

Reimar Moniz Reimar Moniz

By Mari-Ela David - bio | email

HONOLULU (KHNL) - It looks like the battered economy isn't stopping bargain hunters from cashing in on Black Friday deals.

Shoppers poured into the malls, many of them getting up early for this annual day after Thanksgiving tradition.

At Pearl Ridge Shopping Center and Ala Moana Center, both were packed as usual.

Retailers we spoke with say they adjusted their business strategy to draw people in during these tough times.

Stores took on the challenge of luring people on Black Friday in a sour economy. Judging by the crowds, their strategy appears to be working.

"Yes, it takes a lot of patience, but I have a lot of it," said Black Friday shopper, Shaun Umeda.

At Gamestop in Pearl Ridge Shopping Center, the store manager says they slashed prices deeper to accommodate those who may not have as much holiday shopping money.

And that is music to bargain hunters ears. Retailers say they're seeing the same number of people as last year.

"The only difference I see is a lot of people are now being more aware of what they're purchasing, whether they have a list or whether they come in for a certain product by itself as opposed to browsing a little bit more," said Reimar Muniz, General Manager of Razor Concepts & Sports.

At Ala Moana Shopping Center, the happiest place on earth is one of the busiest.

"It's good but it's really crowded," said shopper Jayla Wakabayashi.

The Disney Store's manager says their sales are the same.

The difference is they opened at midnight instead of 4 a.m.

"We were pleasantly surprised, we did not expect to have the line going all the way out to Center Stage," said The Disney Store Manager, Marge Kawashima.

In Mililani, Chopper 8 catches a view of Wal Mart's parking lot, packed with cars - a hopeful sign the slumping economy won't put retailers in the red on this Black Friday.

Retailers also focused on shopper's experience, on top of sales.

For example, Ala Moana Center awarded cups of coffee to the first thousand people, offered free valet parking, and gave away a reserved parking spot good for one year.

Powered by Frankly