Going green is more than just recycling, now shoppers can help the planet by the toys and clothes they buy. But some buyers are looking at eco-friendly gifts for different reasons.
Ashley Shimabukuro is shopping for baby presents. But not just any toy will do.
"We like to look for environmentally friendly toys, green toys, anything thats safe for Caden," said the Pearl City Resident.
Eight-month-old Caden is too young to know what all the fuss is about.
But going green not only helps the environment, it also helps him.
"He has sensitive skin, we try to buy organic cotton. It's not going to harm him with those pesticides or chemicals that they use in manufacturing," said Shimabukuro.
Organic used to be only be found in health food stores, but now increasingly, these items are being spotted in mainstream toy stores.
Kids may not even know the difference between products of the past and the new earth friendly ones, but parents are paying attention.
"No lead based paints, no PVC or plastics. We like wood toys or ones made from recycled plastics," said Shimabukuro.
After recent safety scares and recalls, toy makers are also keeping an eye on this green revolution.
"We notice more manufacturers making things out of recycled materials, green toys, even their boxes are made out of recycled materials," said Nancy Page, the owner of Thinker Tots at Ala Moana Shopping Center.
Other toys work without batteries, relying on kids to power them up.
But going green could cost you more money, so toy experts say don't just look at the price, be sure to get something your kids will play with for a long time.
"They're better off getting a toy with long lasting play value that can be passed on from generation to generation and will last long after Christmas," added Page.