Successful strategies for Hawaii retailers - Hawaii News Now - KGMB and KHNL

Successful strategies for Hawaii retailers

Jen Sarsuelo Jen Sarsuelo

By Paul Drewes - bio | email

HONOLULU (KHNL) - Just in time for the major holiday shopping season, some island businesses are adding more to their stores. Not just decorations and products, stores are also putting out services or events, to draw people in.

And even in this slowing economy, stores are finding success.

Christmas decorations are already up. And some shoppers are looking for holiday gifts.

But island retailers, like Nohea Gallery, have noticed a change to those coming in this year.

"People are practical, and want a really good value for their money," said owner Laurie Baron.

Along with putting out quality and affordable products, stores are also putting on events to draw people in.

"We've done a number of events that have connected with community, like Sonny Ching's jewelry, that really connects to their culture," added Baron.

The more people stores are able to bring in for their events, the better chance of turning those potential shoppers into customers.

That philosophy went into a new store at Ward Warehouse.

"We actually designated a certain amount of store for classrooms for music classes, and other events that helps bridge the idea of education with retail," said Jen Sarsuelo, the owner of The Growing Nest.

Kids get a chance to play while parents get a chance to shop.

This concept of providing more than just a store is changing the way some island retailers do business.

"We're looking at ways of really innovating retail, its really important to have events or something that is different," said Sarsuelo.

And local businesses hope change in business pays off for the holiday season and beyond.

It's a strategy that has worked in the past on a larger scale for malls.

With the holidays coming up, there are a number of big events planned for shoppers, especially on the day after Thanksgiving, known as Black Friday.

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