KAILUA (KHNL) - At a local grocery store, what started as a basic meat buy has now transformed into a lunchtime and dinner take-out staple.
You pick out your food and head to the checkout line to pay, it's basic grocery store 101.
But at Times Super Market stores across the island, a new trend is attracting appetites from all over.
Specially seasoned Sterling Silver steak. The store advertised and exposed it and people took a bite.
"Customers were really excited about it, then the next thing we offered was if you bought a steak, we would season and grill it for you. Then, the customers kind of went on and asked for a little bit more, then they asked for a plate," said Food Service Supervisor Candy Berry.
This food phenomenon took off from there and now includes shrimp. Whether it's workers taking a break, or other enthusiastic eaters, everyone has their favorite.
"Shrimp or steak, very good, delicious, cheap."
"Sometimes we get orders of 120 plates."
" I always come here, thank you."
A scoop of rice, salad and a drink co-star the steak/shrimp plate main event, but it's this food's tickle of the taste buds that has eaters eager for an encore.
The store says the plates are so popular they sometimes have up to 40 people in line waiting.
They start at around $7 and go up to about $11 and are offered at all 12 Times Super Market Oahu stores once or twice a week from 11:00 a.m. to 8:00 p.m.