Hawaii Visitors Bureau launches campaign to promote reduced cost Hawaii vacations

HONOLULU (KHNL) - Some good news for travelers who may be thinking about visiting Hawaii.  The cost of a Hawaii vacation can now be less than it was a year ago.

The Hawaii Visitors and Convention Bureau is launching a $4.5 million marketing campaign this Sunday to promote reduced prices for a Hawaii vacation.

The campaign, working under the theme "Discover More of Hawaii for Less Than You Imagined," directs visitors to a new Web site  - GoHawaii.com/Value - that lists travel packages at discounted savings.

HVCB president and CEO John Monahan says these packages target travelers who may have been deferring a vacation to Hawaii because of concerns about the economy.

"We are agressively communicating this message with an extremely targeted integrated approach utilizing publicity, promotions, advertising and online media," said Monahan.

The campaign is part of HVCB's ongoing strategy to generate vacation bookings through first quarter 2009.

Travel wholesalers taking part in the special package offerings are Pleasant Holidays, Travelocity, Expedia, Orbitz, All About HAWAII, US Airways Vacations, Blue Sky Tours, LibGO Travel, Travel Impressions, Classic Vacations, MLT Vacations, Funjet Vacations, Apple Vacations, United Vacations and American Airlines Vacations.

"Travel interest in Hawaii remains high and this is a perfectly timed innovation to show travelers that there are some tremendous vacation values available," said Jack Richards, president and CEO of Pleasant Holidays.

Along with the new campaign, print and online advertising will be launched in eight top U.S. markets - Los Angeles, San Francisco, Seattle, Phoenix, Denver, Dallas, Chicago and New York - to promote Hawaii packages and drive consumers to HVCB's new Web site.