Watanabe Floral is pulling up its roses

HONOLULU (KHNL)- Watanabe Floral in Honolulu is ceasing its production of roses on the Big Island. The company that opened its Waimea rose nursery in 1979 said the decision to close was a strategic one, based on a decrease in sales of local roses.

Monty Pereira, Sales and Marketing Director of Watanabe Floral, said in a press release that the company will be following the route of many other florists and order its roses from places like California and South America.

Although the rose farm is closing, the floral store located on 1607 Hart Street in Honolulu will remain open. The floral shop also plans on expanding marketing opportunities on the Big Island.

Pereira wanted to make it clear that although the rose farm is closing the company still remains optimistic about its future in the floral industry.