HONOLULU (KHNL) - Hawaii tourism leaders met Monday to discuss new strategies to increase the state's attraction.
A plan that includes increasing it's marketing effort by millions.
Analysts say the economy is troubled and the dollar is weak. But officials say the answer to Hawaii's tourism troubles may just be a matter of being more visible.
Feel like kayaking in Kauai? What about body surfing on the Big Island? A day tour in Oahu anyone? If you're hesitating you aren't alone.
"There is a sense of urgency," said Rex Johnson.
Rex Johnson of the Hawaii Tourism Authority says when it comes to the number of visitors the state's in trouble.
"It will be all that much harder with the fuel price issues going on right now people will just cut capacity out of the marketplace," said Johnson.
State leaders say the key to combating declining tourism numbers is making Hawaii's attractions more visual.
They're kicking off new commercials campaigns like this one from last year, spending more than $1.5 million on ads in Asia and $3 million more marketing to the mainland.
" Everybody's in the same boat and everybody's working as hard as they possibly can," said Johnson.
A catalog of choices for consumers to spend their vacation slush funds, state leaders say Hawaii has the beauty, telling people about it will make it beautiful.