Honolulu Marathon Impact Soared to $108.8 Million

HONOLULU (KHNL) --  A new study by Hawaii Pacific University shows the 2007 Honolulu Marathon generated $108.8 million in sales.

That's an increase of $7.3 million over last year.

HPU officials believe the reason for the increase may be the weakness of the dollar, the strength of the yen and the longer hotel stays.

This is the third straight year the marathon generated more than $100 million in spending.

It is the biggest economic generator among Hawaii's sporting event due to high-spending Japanese runners.

Japanese tourists are known to spend about $100 more per day than other tourists.

More than 60% of the Honolulu Marathon field flies in from Japan.