MANOA (KHNL) -- It's a common reaction from people, who visit the Rainbowtique store.
But all week long, this has been the scene at the University of Hawaii Store at Ward Center. Long lines, and bare shelves. Hawaii fans, just can't get enough of Warrior gear.
Some UH fans say the wait, is worth it.
"Too crowded, I actually left yesterday. Then thought about it, that was the only thing they wanted so came back," said Ualani Kapule.
Store managers say, a successful sports season, translates into, big sales.
"Well, we also won the WAC championship for volleyball, the WAC championship for soccer and now we won the WAC championship for football," said store manager Andrew Nojiri.
All that, plus the big holiday season, and you've got a lot of hungry shoppers, even from the most unlikely places.
"We're from Bellingham, Washington. Our kids went to Washington State so we're taking these home to let everyone know we're supporting Hawaii," said Richard Little, a Washington resident.