AIEA (KHNL) -- Black Friday blanketed retail stores and shopping malls across the state, during the early morning hours.
The mad rush to buy holiday gifts ultimately brought smiles to shoppers and businesses, alike -- as it was designed to do.
Hundreds of customers wait for hours for this moment.
Toys R Us.
5 o'clock sharp.
Utilizing the day after Thanksgiving as a springboard to boost Christmas sales is nothing new.
But now, more than ever, the herding of shoppers and then funneling them to the neighborhood mall, has become a science.
''We actually start planning during the summer time, June, July," explained Pearlridge Marketing Director, Scott Creel. "Lining up our entertainment, getting set for the holidays. Our maintenance and security staffs, getting them prepped for the holiday crush."
The main motivator on this day is clearly the discounts.
Some for a limited time.
And people are spending their money.
Across the country, retail stores are expected to rake in about $475 billion from now through Christmas.
Shopping mall managers offer up these tid-bits of advice, as we continue on into the holiday season.
Don't look for your usual parking spot.
You'll drive around in circles and get frustrated.