Hawaiian Airlines Launch New Web Site

HONOLULU (KHNL) - Hawaiian Airlines hopes their new web site will take off with customers.

Their new "next generation" web site was unveiled today.

It offers consumers a higher level of personalized convenience to plan and book their travel arrangements. It features a design showcasing the beauty of Hawaii.

The new launch reaffirms Hawaiian Airlines leadership in airline e-commerce.

"We've invested very heavily in web technology. We think its part of the future, and it's an area where we are in the lead and we are intent on staying there," said Mark Dunkerley, President and Chief Executive Officer.

Hawaiian Airlines will be introducing other new features in the coming months, including purchasing upgrades, and booking hotel and car awards online. Making reservation changes using mileage awards will also be made available.