Let the Shopping Begin!

(KHNL) Friday marks the "official start" of the holiday shopping season.

An estimated 137 million shoppers, across the country, are hoping to get great deals on their holiday gifts.

Here on Oahu, hundreds stood in line at Iwilei's Best Buy for hours before the doors opened.

The store opened ten minutes earlier than scheduled at 4:50 a.m.

Expanded hours, generous discounts, and free gift cards, are just some of the ways the retailers are trying to attract customers.