Why Must Candidates for Federal Office Say They Approve Their Ads? - Hawaii News Now - KGMB and KHNL

Why Must Candidates for Federal Office Say They Approve Their Ads?

Barbara Wong Barbara Wong
Commercial for Bob Hogue Commercial for Bob Hogue
Commercial for Mazie Hirono Commercial for Mazie Hirono
Commercial for Senator Hillary Clinton Commercial for Senator Hillary Clinton

HONOLULU (KHNL) - You may have noticed local TV campaign ads ending with the the phrase "I approve this message."

But what you may not know, is that candidates are required by law, to say that.

There are federal laws requiring candidates to indicate they approve their ads. Here in Hawaii there are also rules about identifying who paid for an ad. The reason for both is to cut down on mudslinging.

"I'm Mazie Hirono and I approve of this ad."

"I'm Cynthia Thielen and I approve of this ad."

Candidates running for federal office are required to identify themselves and approve what airs. The 2004 federal campaign law promotes honest ads.

Campaign Spending Commission Executive DIrector Barbara Wong says,

"It's to prevent the last minute mudslinging of ads where you can't identify whose paying for it or it may give the appearance a candidate has paid for the ad when they haven't"

I'm Bob Hogue and I approve of this ad."

I'm Malama Solomon and I approve of this ad."

Hawaii candidates must make it clear who paid for their ad. Wong explains, "All ads for candidates must have the name and address of person paying for ad."

Some mainland candidates improve on how they approve.

"I am Hillary Clinton and I am delighted to approve this message."

"I approve this message even if it's not what you want to hear. "

They approve in numbers.

"I'm Ned Lamont and I approve this message so do we. "

"I'm Tom King Jr. And i approve this message."

Our local ads have a lot more aloha than some of the national ads.

"I approve this message because Brad Miller is out of touch and soon he'll be out of Congress."

"I'm Angie Pichonie because if Marilyn lies about my record I'll tell the truth about her."

The good news is that if you are tired of these ads, they should be off the air by Tuesday night.

"I'm Beth Hillyer and I approve of this message."

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