Maui resident Audra Sellers was at the interisland terminal going from Oahu to Maui when we met her. "I think it's great. Now travelers can afford traveling interisland. We haven't seen those prices for a long, long time. Hopefully I'll be able to travel more to Honolulu. I'd like to go to the Big Island and Maui as well."
Its cheap tickets are great for consumers. But what's it doing for the local airline industry? Travel expert Duke Ah Moo says when one air carrier slashes prices, the others can't ignore it. "They don't want to lose market share. Can they afford it? No. They're probably losing money. But at the same time they're creating demand, and their flight loads are probably fuller than they would be."
Go! admitted it lost money during a March promotion for $39 seats. So why do this? Ah Moo speculates, "They want people to try their product."
Others in the tourism industry benefit. Ah Moo adds, "For anyone involved in the travel industry in Hawaii, whether it's car, hotel, or air, they are seeing increased traffic."
For now, go will likely will spark more interisland travel. But in the long run, some wonder if the new airline will push out others.