HONOLULU (HawaiiNewsNow) - There's a new effort aimed at protecting Hawaii's reefs. The target audience: visitors flying to Hawaii.
Researchers have found that two ingredients in common sunscreens, oxybenzone and octinoxate, have damaging effects on the reefs.
Hawaiian Airlines will be offering passengers free samples of a sunscreen without those ingredients.
The brand is called "Raw Elements." It will be passed out on all flights from North America to Hawaii.
The sunscreen is certified natural, chemical-free and reef-safe.
"Hawaii is a very special place, and we believe it is our kuleana, or responsibility, to care for our home," said Avi Mannis, senior vice president of marketing at Hawaiian Airlines. "Through our partnership with Raw Elements, we encourage guests to join us in reducing the human impact on these delicate coral ecosystems."
To enhance the importance of protecting Hawaii reefs, Hawaiian will also show a new documentary called "Reefs at Risk" on its flights.
Lawmakers have taken on the issue of harmful sunscreens with recent legislation.
This story may be updated.