OAHU (HawaiiNewsNow) - On Friday, the state started publicizing a grim statistic on Oahu highway messaging boards: The number of traffic fatalities in Hawaii so far this year.
And then the islands had another deadly few days on the roads, and the preliminary toll Friday — 20 — increased to 24 by Sunday night.
The state launched its public awareness campaign in a bid to stem the number of people killed on the roads.
National studies have found that publicizing traffic fatalities and penalties for breaking traffic laws can make roadways safer.
Shelly Kunishige, of the state Transportation Department, said traffic fatalities will also be shared via social media. And the state will also be promoting sign waving events that urge drivers to follow the rules of the road and look out for pedestrians.
Of those killed on Hawaii roads so far this year, 15 have been pedestrians.
Meanwhile, police Lt. Ben Moszkowicz said Monday speed or alcohol were involved in many of this year's fatalities.
He added that four motorcyclists have died on Oahu roads in the last nine days.
"HPD wants to remind the public, especially motorists, to slow down and observe all posted speed limits," he said.
The state has set a goal to reduce the number of traffic fatalities to 80 or fewer this year, from about 100 or more annually.