Maui Nui Venison helps launch new sustainable food venture with - Hawaii News Now - KGMB and KHNL

Maui Nui Venison helps launch new sustainable food venture with The Kahikinui Project

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HONOLULU (HawaiiNewsNow) -

Local venison retailer, Maui Nui Venison, will unveil its newest venture, The Kahikinui Project, via Kickstarter campaign on Friday, Feb. 23rd. The Kahikinui Project is part of a reforestation effort led by a Hawaiian community on the island of Maui. The project aims to utilize over 500,000 pounds of wild, organic protein that need to be removed in order for restoration to be successful. Maui Nui Venison’s role is to produce and distribute the jerky for the project’s Kickstarter campaign.

After over 150 years of ranching in the region, Kahikinui’s once extensive koa forests have undergone severe deforestation due to the overgrazing of introduced animals, reducing forest cover to less than 10% of its former extent. Monies raised from the Kickstarter will fund animal removal efforts as well as meat distribution to Department of Hawaiian Home Lands (DHHL) communities and local food banks. The campaign will also raise money and awareness for our watersheds.

Beyond bettering the health of our environment and local food systems, the project hopes to connect the public to the story of the Kahikinui community whose incredible dedication to their forest has become the driving force of this restoration effort.

“The story of Kahikinui and the efforts to restore the forest there provide an undeniable opportunity to create change and engagement not only on the food sustainability front, but also in the conservation and stewardship of Hawaiian lands,” says Jake Muise, partner of Maui Nui Venison.

“The Kickstarter will be a way for us to engage the larger community of Hawaii to learn about the Kahikinui community’s mission to restore their forest while investing in the larger vision of creating a viable food source with these harvested animals,” says Min Tuyay, partner of Maui Nui Venison.

Following the Kickstarter Campaign, Maui Nui will continue to support the project by introducing a beef jerky line with portions of the proceeds going back to The Kahikinui Project.

The Kickstarter page will launch on Feb. 23rd. To learn more visit www.thekahikinuiproject.com.

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