On this chart, countries appear bigger or smaller according to that top brand's value. For example, Japan has a bigger economy than Korea, but Japan's biggest brand, Toyota, is worth only half as much as Korean's biggest brand, Samsung. In many cases the top brand is the state oil or telecoms company. But not always.
For America it's Amazon. For Switzerland, Nestle. For Austria, Red Bull. For Finland it's Nokia, for Sweden it's IKEA, for Denmark it's Lego.
For India it's the car maker Tata. Britain and the Netherlands are home to BP and Shell.
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