By Samantha Brooks
HONOLULU (HawaiiNewsNow) -- Want to give to the zoo — and also get recognized? Now's your chance.
The city has announced a new sponsorship program aimed at generating new revenue for the cash-strapped Honolulu Zoo.
The program allows businesses and members of the public to sponsor zoo improvements, animal exhibits, enrichment programs and equipment.
In exchange, sponsors can get a plaque on a sponsorship wall or advertising in the zoo.
The city is looking to receive sponsorship applications by March 1, but will accept them on a continuous basis through Jan. 19, 2019.
For more information on the sponsorship program, click here.
"Our zoo delivers a message of conservation and respect for wildlife that helps our keiki connect with the animal world around them," said Mayor Kirk Caldwell, in a news release. "This sponsorship program ... will go a long way in making sure our zoo continues to educate and inspire its guests for decades to come."
The sponsorship program was made possible through a new law spearheaded by Councilwoman Kymberly Pine.
"We can no longer run the city the way we always have by raising taxes to pay for city services," Pine said. "The city is recognizing that the public and private partnerships are finding success in major cities across the nation and it's time for Honolulu to step up. We are excited for new opportunities to bring much-needed improvements to one of the major gems of our community."