CHOI Group joins forces with Hawaii Life

HONOLULU (HawaiiNewsNow) - CHOI International today announced its plan to join forces with Hawaii Life, the statewide leader in luxury real estate listings and sales. Founded in 2008 ?and locally owned, Hawaii Life has emerged as the third largest brokerage in Hawaii. Hawaii Life is the exclusive Hawaii affiliate of CHRISTIE'S International Real Estate. The alliance further cements their influence in the Hawaii real estate marketplace.

As Honolulu's luxury market leader in real estate for the past 30 years, CHOI International will now be the CHOI Group with Hawaii Life. Principal Patricia Choi, who consistently ranks among the top selling agents in Hawaii, will serve as a Director of Hawaii Life's exclusive HL1 Division and Matt Gabriel, CHOI International's Chief Operating Officer, will be the Broker-in-Charge for the company's Kahala offices.

"The CHOI Group with Hawaii Life pairs the outstanding Oahu real estate expertise of CHOI International with the unrivaled statewide network, global affiliations, brand recognition, and digital platforms of Hawaii Life," said Matt Beall, Hawaii Life's CEO and Principal Broker.

Hawaii Life has the highest number of exclusive luxury listings, including the most expensive condominium on Oahu, and the highest number of luxury property sales of any brokerage in the state. With multiple office locations on Maui, Kauai, and Hawaii Island, the brokerage also has offices in Kahala, Ewa Beach, and on the North Shore of Oahu.

Highly attuned to the impact of quality design in real estate marketing, as well as the reach that brand recognition and digital platforms could provide, Hawaii Life founders Matt Beall and Winston Welborn set out in 2008 to create a cutting-edge, innovative brokerage that put digital marketing and design ahead of more traditional real estate selling tools.

The company's website,, receives millions of views each year, making it Hawaii's most popular real estate website. The company's substantial online traffic is supported by the more than 20 million viewers of HGTV's television program of the same name. Hawaii Life is the only real estate brokerage to regularly represent the state of Hawaii on a nationally televised program. Currently airing its 11th season, the Hawaii LIfe show features clients and brokers of the firm as they shop for properties across the state.

"It's a great marriage of our two unique and valuable areas of expertise. We believe they are the perfect complement to meet the evolving needs of Oahu's real estate market. We have high expectations for the CHOI Group with Hawaii Life going forward?," noted Patricia Choi.

The CHOI Group will also utilize Hawaii Life's exclusive affiliations with Christie's International Real Estate as well as Luxury Portfolio International®, both of which serve the top tier luxury markets that CHOI International has served for more than three decades on Oahu. The company expects to formally launch the CHOI Group at Hawaii Life in January 2018.

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