Maui fire officials rescued a man who suffered serious injuries Wednesday after falling 15 feet at Red Sand Beach near Hana Bay.
Officials say the man fell off a cliff trail that leads to the popular beach just before 5 p.m.
The victim, a Caucasian male in his 30's, was unconscious but still breathing when emergency crews arrived.
Just after 5:30 p.m., Air-1 lifted the man out of the area and transported him to Maui Memorial Medical Center.
Officials say he may have suffered possible spinal injuries.
He was taken in serious condition.
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