If you've noticed large groups of visitors in town with nice-looking skin, that's because thousands of business partners from a skin care company are here.
Personal care products giant "Nu Skin Greater China" is holding two week's worth of events on Oahu.
And with their arrival and stay in the islands, Hawaii's economy could see a sizable economic boost.
"This time we have over 4,000 people from our group in China to Hawaii and we are partnering with the local hotel groups and the airlines and the tourist attractions," said vice President Avis Chau. "Wwe are contributing over $20 million here in Hawaii with all the spending and the shopping here."
Getting here, however, wasn't without its challenges.
Most of the participants are from mainland China and some had their visas rejected by the U.S. Embassy due to new guidelines enacted under the Trump Administration.
Qualified business partners were encouraged to apply for U.S. visas on their own.
"In our group, most of them are from mainland China so this time with the recent visa reforms we did have some visa rejections from the embassy," Chau said.
Chau said the company had hoped to have 6,000 participants make the trip.
But those that did make it comprise the biggest group Nu Skin Greater China has ever brought to the islands.
The participants will attend events at various island locations. They're staying at the Sheraton Waikiki, Sheraton Princess Kaiulani and Moana Surfrider, A Westin Resort & Spa. Included on the group's agenda this week will be stops at Kualoa Ranch and five events at Pearl Harbor and the Pacific Aviation Museum.