YDreams Global Highlights Brazilian Fast-food Giant Bobs Concept - Hawaii News Now - KGMB and KHNL

YDreams Global Highlights Brazilian Fast-food Giant Bobs Concept Store Through Virtual and Augmented Reality

VANCOUVER, BC / ACCESSWIRE / April 13, 2017 / YDreams Global Interactive Technologies Inc. (TSXV: YD) (OTC PINK: YDRM) (FSE: APY) (“YDreams Global” or the “Company”), a creative and technology supplier for Fortune 500 brands such as Cisco, Qualcomm, Intel and Coca-Cola, released a new project for Bob’s, one of the most traditional fast-food chains in Brazil, that recently celebrated its 65 anniversary alongside its franchisees by taking a dive into virtual reality. Bob’s, the Brazilian fast-food giant, created a concept store through Virtual and Augmented Reality. Store owners were invited to the brand’s biggest event in Brazil and experienced an immersive 3D exhibition in order to learn more about the project.

With over a 1,000 stores in three countries, Bob’s is the third largest fast-food chain in Brazil, where they are part of the BFFC group which also owns KFC and Pizza Hut. For their 2017 convention, they invited more than 1,000 franchisees and their families to introduce them firsthand to Bob’s new concept store. YDreams Global was Bob’s creative and technology partner for this experience.

The public received Virtual Reality (“VR”) goggles for a deep immersion experience. With a simple head movement, they could explore the entire 3D environment of the new concept store and choose specific points whenever they wanted more details.

The 360º scope of the VR environment brought everything to life right from the main entrance and it was possible to interact with hotspots to learn more about the new concept store and its features. “The idea was to display the new store in a creative way, since it will be the main model for future stores of the Bob’s brand,” stated YDreams Global’s CEO, Daniel Japiassu. “The client’s efforts in seeking innovative solutions, alongside our experience in implementing projects such as this with short deadlines, were key to a successful event. This concept could be a strong recurring growth driver for YDreams in the future and highlights our continued ability to work with Fortune 500 companies and highly recognizable branded companies.”

At the YDreams booth, the public could also view the new store’s plan through an Augmented Reality (“AR”) application. According to YDreams CEO, “VR and AR experiences are a perfect way to demonstrate YDreams’ “Sensorial Technology” business pillar in a more engaging fashion. We feel that a conventional presentation would not convey the intended message for this project. By showcasing the new store through VR and AR, the public had a much better perception of the end result and all the effort made by Bob’s.”

Ana Venâncio, from Bob’s Development Division, stated: “The event was really a success; I believe we reached a new level in the way we showcase and present our business.”

About YDreams Global

YDreams Global Interactive Technologies Inc. (www.ydreamsglobal.com) is a technology company with offices in Vancouver, São Paulo, and Rio de Janeiro, that combines Augmented and Virtual Reality Technology, Design, and Intelligence to respond to the challenges and demands of today’s users and consumers.

YDreams Global works as a partner for companies and brands to reframe their strategy through relevant human-centred ventures that integrates digital experience with the physical presence and venues. YDreams Global anticipates future challenges and connects them with the needs of the market, building innovative concepts and delivering them with international excellence.

YDreams Global have developed over 1,000 projects for clients all over the world, such as Adidas, Cisco, Nokia, Nike, Mercedes Benz, Coca-Cola, Santander, AmBev, Qualcomm, Unilever, City of Rio and Fiat.

YDreams announced on March 15, 2017 that Mr. Omar Halloum has been appointed a consultant to the Company to be the primary liaison for the Middle East and South West Asian countries. Mr. Halloum has been instrumental in negotiating contracts worth over $350 million dollars to date including working directly with or on contracts with companies such as Northrop Grumman, Honeywell, Saudi Aramco and many more throughout the Middle East region. YDreams management also completed a trip to Dubai and held numerous meetings regarding YDreams virtual reality services and technology.

YDreams Global announced on February 22, 2017, that the project “Pixelated Camouflage” created with YDreams’ technological partnership, won the top award in the category of architecture by the IF Design Awards held in Germany, one of the most prestigious design awards in the world.

YDreams Global announced on January 26, 2017, that it had entered into an MOU with CRTV to collaborate and to develop a virtual reality/ viewer immersion entertainment project that would be centered within the movie and entertainment industry. CRTV owns 76 cinemas and has affiliations with 2,000 theatres and cinemas in China.

Mr. Japiassu stated, “We are very pleased to have entered into this MOU with a highly regarded Chinese state owned company such as CRTV. They have deep and wide reaching ties within the Chinese entertainment community and we look forward to building a mutually beneficial relationship.”

YDreams Global announced on December 20, 2016, that it had retained acclaimed international law firm of Foley & Lardner LLP. YDreams Global will to be working directly with two Foley partners: Mr. Robert DuPuy and Mr. Peter Eccles. Mr. DuPuy brings more than three decades of broad legal experience to his clients, including his tenure as chief legal counsel, president and chief operating officer of Major League Baseball. He is a member of the firm’s Sports Industry Team. Mr. Eccles has spent much of his career advising clients on cross-border transactions involving Brazil, where he lived as a youth. He has worked as both outside and in-house counsel to U.S. and international clients on a wide range of issues involving investments in emerging markets throughout Latin America, Asia and Africa.

YDreams Global continues discussions with professional sports teams. It is the Company’s intention to push into the major league sports sector during 2017. At this stage no deal has yet been finalized.

On December 8, 2016, YDreams Global announced it was contracted to use its Virtual Reality technology in the United States. The first project sold in the United States was released in December in New York City.

On December 1, 2016, the Company announced a plan to create a virtual reality platform to be used by the military and other government agencies such as police departments, fire departments and emergency medical services that could use VR as a training experience. By using this technology for training, for example, the military, police and fire services would be able to experience accurate real-life situations that would be impossible to replicate in physical world exercises.

More Information:

Daniel Japiassu
Director and Chief Executive Officer
Tel: 604-646-6910

hey@ydreamsglobal.com | www.ydreamsglobal.com | www.youtube.com/ydreamsglobal

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SOURCE: YDreams Global Interactive Technologies Inc.

ReleaseID: 459660

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