HONOLULU (HawaiiNewsNow) - Time to bust out those mu'umu'u!
After all, January is Mu'umu'u month!
The unofficial designation started three years ago as a fun way to celebrate the colorful attire of Hawaii. The woman who started the movement says she wears a different muumuu every day in January.
She documents it all on social media with the hashtag #muumuumonth.
Now she's hoping more people will get involved and have a little fun with her. And it looks like they have.
One woman took to Instagram to show herself wearing a muu'muu and rocking a chainsaw.
Another snapped a shot of herself wearing mu'umu'u in a snowy Portland forest.