Women are taking to social media to celebrate mu'umu'u. Here's w - Hawaii News Now - KGMB and KHNL

Women are taking to social media to celebrate mu'umu'u. Here's why

(Image: Christy Saaverner/Instagram) (Image: Christy Saaverner/Instagram)
(Image: Daphne Jenkins/Instagram) (Image: Daphne Jenkins/Instagram)
HONOLULU (HawaiiNewsNow) -

Time to bust out those mu'umu'u!

After all, January is Mu'umu'u month!

The unofficial designation started three years ago as a fun way to celebrate the colorful attire of Hawaii. The woman who started the movement says she wears a different muumuu every day in January.

She documents it all on social media with the hashtag #muumuumonth.

Now she's hoping more people will get involved and have a little fun with her. And it looks like they have.

One woman took to Instagram to show herself wearing a muu'muu and rocking a chainsaw.

Another snapped a shot of herself wearing mu'umu'u in a snowy Portland forest.

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