By Chantelle Aguilar
HNN Digital Intern
NORTH SHORE (HawaiiNewsNow) - Matsumoto Shave Ice, the popular Haleiwa stop where people flock for a cold treat after soaking at the beach, is celebrating its 65th anniversary Saturday.
The store is celebrating from 9 a.m. 4 p.m., with 65-cent shave ice until noon and commemorative t-shirts.
Matsumoto's -- along with its Haleiwa Store Lots neighbors -- was renovated in 2015.
Before the renovation, Matsumoto's was known for its long lines out the door and along the road. Now, customers line up under shade trees in a new open gathering area.
Matsumoto's gets over 1,000 customers from around the world every day.
But it was not an easy road for couple Mamoru and Helen Matsumoto when they opened the store in 1951. At that time, it was a grocery store.
Mamoru took and delivered orders to houses while Helen managed the store. After the birth of their third child, the couple decided to expand the family business and started selling shave ice. At the time, a small shave ice ran for 5 cents and a large for 10 cents.
Today, Mamoru's youngest child Stanley and his wife Noriko, run the store and are now selling a range of items from snacks, apparel, souvenirs and of course -- shave ice.