Fabletics active wear brand to open at International Market Plac - Hawaii News Now - KGMB and KHNL

Fabletics active wear brand to open at International Market Place

(Image: Hawaii News Now) (Image: Hawaii News Now)

From Fabletics

Fabletics, the activewear brand co-founded by Kate Hudson, is excited to announce the upcoming opening of its new store at International Market Place. This marks the latest in a series of retail openings as Fabletics continues to evolve beyond e-commerce into brick and mortar.

Located in the International Market Place in the heart of Waikiki, the new 1,946-square-foot retail space is set to have its grand opening in August. The brand is excited to open alongside some of the world’s top retailers.

Customers can expect to see the latest Fabletics collections and exclusive prints and styles for performance, lifestyle, dress, swim and more. The stores provide an elevated experience for shoppers, with a variety of amenities including mobile points of sale, free shipping from warehouses for out-of-stock items, in-store fitting appointments, the option to buy online and pick-up in store (BOPUS), as well as a virtual shopping cart to help customers complete their shopping online after their in-store visit.

The Fabletics locations will also carry FL2, its new line of men’s high-performance athletic gear and premium lifestyle basics.

"Fabletics is all about community, so it’s great to be able to take that relationship beyond the web and into a physical space where we can interact in real life.  I also love to give our customers a chance to see, feel and try on the pieces.  We are thrilled to have a new home at the International Market Place," said Hudson.

Launched in 2013, Fabletics filled a niche with premium, fashion-forward activewear at an affordable price point. Designed to transition from the gym to the street, Fabletics features a range of high-performance pieces made for living an active lifestyle, along with high-fashion styles and ultra-cozy loungewear that take you beyond your workout.

The Fabletics store will be located on the second level near Saks Fifth Avenue.

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