Supermodel Niki Taylor is teaming up with Nexcare Bandages and the American Red Cross for a Nationwide Awareness Campaign in Honor of World Blood Donor Day which is June 14th.
Now in its eighth year, the Nexcare Give Program, in partnership with the American Red Cross, is a nationwide campaign to raise awareness about the need for increased blood donation, to thank blood donors and encourage others to "give" blood during the week leading up to World Blood Donor Day – Tuesday, June 14, 2016. This year's theme for the program is Feel the Beat, Give Blood, which showcases the Nexcare Give Bandage as a badge of honor and celebrates all those who "give" around the world. The 2016 limited-edition collection of bandages features five vibrant dance-inspired designs reflecting different styles and cultures from around the globe.
Niki Taylor talked about the ongoing importance of giving back by supporting blood donation. She will share her own personal story and explain how blood donors helped save her life when she was involved in a life-threatening car accident in 2001. She is asking others to roll up a sleeve and get involved. Raising awareness surrounding blood donation is her life's passion.