By AUDREY McAVOY
HONOLULU (AP) - The state agency that promotes tourism in Hawaii is starting an online campaign to remind residents about tourism's benefits.
The first installment is a video featuring Honolulu chef Mark Noguchi talking about how his brother-in-law works at a Waikiki restaurant and his uncle builds resorts. He closes the clip saying: "Take care of tourism. It's a family business."
The campaign comes as the state tries to maintain the momentum that brought in a record 8.6 million visitors last year.
Leslie Dance of the Hawaii Tourism Authority says people sometimes forget how important tourism is, and the agency wants to show it affects a broad cross-section of the state.
Jonathan Osorio teaches Hawaiian studies at the University of Hawaii at Manoa. He says the agency should be required to consider the long-range effects of continued growth on Hawaii's resources and society.