Hawaii agency going digital to promote islands to visitors - Hawaii News Now - KGMB and KHNL

Hawaii agency going digital to promote islands to visitors

(Image: HTA) (Image: HTA)

By AUDREY McAVOY
Associated Press

HONOLULU (AP) - The state agency promoting Hawaii is increasingly going digital to reach potential visitors.

Hawaii Tourism Authority Vice President for Marketing and Product Development Leslie Dance says the agency plans to use virtual reality technology to promote Hawaii. Dance says the agency plans to unveil its first virtual reality offering at its September tourism conference.

Dance told industry representatives at a tourism marketing meeting in Waikiki on Wednesday the agency will be updating its website and introducing a new mobile app.

Dance says the digital world and social media are how people communicate and interact in today's world.

The Hawaii Tourism Authority hopes to maintain the momentum that brought a record number of travelers to the islands for each of the past four years. Hawaii welcomed 8.6 million travelers last year.

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