HL Honolulu LLC. is revolutionizing the food truck industry yet again with the opening of its Street Food Stadium (SFS) in downtown Honolulu. This new culinary development utilizes an incubator concept of the test kitchen, which will benefit aspiring entrepreneurs and chefs wanting to break into the food truck industry. SFS debuted Friday, April 1, 2016—with a Maile Lei untying and a ribbon cutting ceremony to mark the occasion. SFS owns and leases 10 food trucks, an is open to the public 11a.m.–10p.m., seven days a week.
“We want to offer small businesses and aspiring chefs an affordable platform to experiment with new ideas, without the large initial investment a mortar location requires. In doing so, Street Food Stadium will make innovative cuisines available to both locals and visitors alike, benefiting not only our customers, but the community as a whole,” said Director of Communication and Development at HL Honolulu LLC., Jonathan Imai. “Conceptually, it is the first of its kind on Oahu.”
These turnkey kitchens have short-term leases ranging from six months to a year. The 10 trucks are all owned by SFS and are designed so that they can easily be revamped as new vendors are brought in. Additionally, SFS hopes to foster business development and growth by offering consultation and brand development services, and by connecting businesses with supply vendors. Food trucks have long been fixtures in Hawaii, but their increased popularity has created a demand for a more elevated approach, a concept that the Street Food Stadium has executed flawlessly.
Street Food Stadium and its modern business model take food trucks to the next level. Pau Hana Marketplace in Waikiki is Street Food Stadium’s sister location and was the inspiration for this new kind of food truck park. A beer and wine bar is also in the works and will soon be offered in addition to the food vendors of SFS.
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