HONOLULU (HawaiiNewsNow) - Thousands of bleary-eyed bargain hunters kicked off this year's Black Friday sales early, flocking to malls and discount stores well before sunrise to grab big deals.
Some stores at Ala Moana Center opened at midnight on Black Friday (others had opened on Thanksgiving), and while the crowds weren't huge, they grew quickly as the hours wore on.
By 8 a.m., some stores had shoulder-to-shoulder crowds.
"It was pretty crazy," said one Ala Moana shopper. "When we got inside, it was like a war zone."
But onlookers said the Black Friday crowds didn't appear to be as big as in year's past.
That could be in part because shopping times have been extended – stores are opening on Thanksgiving and earlier on Black Friday to extend the shopping frenzy.
Brick-and-mortar stores are also competing more and more with online sales.
Best Buy in Iwilei opened up on Thanksgiving, and people lined up at the store's entrance to take advantage of short-lived sales.
"We stood in line for two hours and it was worth it because the sale inside was cheaper than the ad," said shopper Susan Momohara.
The first person in line at Best Buy got there Wednesday afternoon.