WAILUKU, Hawaii (AP) - The Maui Visitors Bureau is hoping to attract more new visitors to the islands this year.
The Maui News reports that Maui County saw more than 1,296,000 visitors so far this year, with nearly half coming from the 11 states west of the Rocky Mountains.
Officials say they are focusing on getting more visitors from the East Coast, something they say direct flights will help.
On Friday, the bureau said they will increase their presence in magazines and on social media sites, as well as host a series of media blitzes in harder-to-reach places like Chicago, New York and Dallas.
The Maui bureau also hopes to increase its international visitors including Korea, China and Taiwan. The only nonstop international flights to Maui arrive from Canada.