It's time for Howard's Illustrated Economics.
This morning, what cars sell here and what sells on the mainland.
Hawaii consumers like Japanese cars, and they like them better than mainlanders do. According to the Hawaii Auto Dealers Association, Nissan has 8% of the U.S. market but 11% of the Hawaii market. Honda has 9% of the U.S. market but 14% of the Hawaii market. Toyota has 13% of the U.S. market but 25% of the Hawaii market. Ford has 8% here, 13% on the mainland, which is 50% more. Chevrolet has 4% here, 10% on the mainland, more than double what it holds in the islands.
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