PEARL CITY, OAHU (HawaiiNewsNow) -
Remember when Black Friday was the day after Thanksgiving? With retailers like Best Buy and Toys R Us opening even earlier, it looks like Black Friday now begins at 5 p.m. on Thursday.
That's when the doors opened at the Pearlridge Toys R Us, allowing in a flood of bargain hunters getting the latest toys for their good little girls and boys.
"I was expecting it to be insane, so we came early and hopefully this will go pretty quick and we can get in and get our stuff," said shopper Tricia Mitchell.
Having holiday shopping start earlier every year is known in the industry as the Christmas Creep. Some stores, such as Kmart and Walmart, were open all day.
Experts say other retailers who stay closed on Thanksgiving could be losing out.
"If someone kicks off the holiday season earlier, then the consumers move in that direction, the competing retailers are going to get a smaller share of the wallets," said Dale Achabal of Santa Clara University.
Some companies also say employees don't want to work on Thanksgiving, preferring to spend the day with their families. However, Toys R Us said many of the workers on duty Thursday were hired specifically for the holiday season.
"We bring on additional team members during the season to support Black Friday all the way up to Christmas," said Pearlridge store manager Dave Palmer.
Best Buy opened at 6 p.m. on Thanksgiving Day last year, but stayed open all the way until 11 p.m. on Black Friday. The long hours led to some complaints from workers.
"This year, we're open from five o'clock tonight until one o'clock in the morning, and then tomorrow morning back at 8 a.m. until 10 p.m.," said Shawn Troup, operations manager at the Best Buy in Pearl City. "And so it's good, we have enough for everybody to get their stuff, and employees are happy, the customers are happy."
Even with the Christmas Creep, customers are sure that 5 p.m. is early enough. Even the person who was first in line at Toys R Us thought so.
"I think that's the earliest that they're ever going to go," said Tasha Chism. "I don't think they're going to go at like, nine o'clock Thanksgiving morning because, guarantee, nobody's going to show up."