By AUDREY McAVOY
HONOLULU (AP) - Hawaii's health insurance exchange has enrolled more than 40 people on the first day clients were able to sign up to be covered next year.
Hawaii Health Connector CEO Jeffrey Kissel said Saturday another 60 applied for financial assistance to pay for premiums as of mid-afternoon.
The insurance exchange expects to serve over 1,000 clients, either online, over the phone or in person by the end of the day.
This is a shift from last year, when technical problems made it impossible for people to buy plans on the exchange's website when open enrollment began. The Health Connector had to delay enrollment for two weeks. Some frustrated would-be customers bought plans directly from insurers instead.
Kissel says the agency needs to give everyone a good customer experience and earn their business back.