HONOLULU (HawaiiNewsNow) - The ALS Association claims that the "ice bucket challenge" has resulted in $53 million in donations over the past month. That's up from $2.2 million the same time last year.
Now, a local man is hoping a spinoff of it can do something similar for the environment.
"The issue we wanted to bring light to is the ridiculous amount of trash that litter our beaches as a result of the world's overuse of plastic" said Kahi Pacarro, who just started the trash bucket challenge.
The challenge is simple. Go to any public place, be it a beach, park or the streets, and collect a bucket of trash. Dispose of the trash, then call on others to do the same.
However, unlike the monetary windfall the ALS Association has enjoyed, Pacarro says his challenge is a call to action.
"If we raise a few bucks, great, but more importantly, if we can get hundreds, if not thousands of people to go out to their local beaches, parks or even the streets to clean up a bucket, they'll see the same things they use in their everyday lives."
The challenge is only a few days old, but already Pacarro has witnessed someone taking the challenge in New Zealand.
Pacarro called out Hawaii News Now anchor Keahi Tucker in his Facebook video. Look for Tucker's challenge soon.