Season ticket sales continue to lag for Rainbow Warrior football team

EAST HONOLULU, OAHU (HawaiiNewsNow) - With just 10-days to go before the Rainbow Warrior football team kicks off its season there should be excitement in the air.

Unfortunately, lack luster season ticket sales have the ability to put a damper on things.

At the time of this story's printing the University of Hawaii had sold 16,137 season tickets.

That's 2,254 below the amount sold at this time last year.

It's also a dollar differential of more than $296,000.

Two months ago, UH unveiled its mini-packs promotion, which allows fans to buy a combination of four of the 'Bows six home games, that's produced just 170-sales, compared to 646 for all of last year.

UH Athletic Director Ben Jay emphasized how valuable the success of the football ticket sales are to the entire department.

"We're being pretty optimistic about what we can do to drive sales. The success of our teams, obviously, the success of football season is going to weigh heavily in that. We're already maxing out, I think, the potential of both basketball, volleyball, baseball right now.  But it is football that is the revenue driver."

Meanwhile, the Rainbow Wahine volleyball team is approaching record levels. The 'Bows are 15-season ticket sales away from its program record of 3,799 tickets sold, set back in 2008.

Head coach Dave Shoji's crew has sold 252-mini packets thus far, compared to 257 sold all of last season.