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The local San Diego roaster is one of the only roasters in the county working directly with farmers to secure top-quality coffee for their customers.
La Jolla, CA (PRWEB) July 10, 2014
Today, specialty Coffee Retailer, Bird Rock Coffee Roasters, released the first infographic explaining key differences between fair trade and direct trade coffee to help educate consumers, roasters and farmers about the differences and benefits of a direct trade model over the widely used fair trade practice.
Through the direct trade process, Bird Rock Coffee Roasters is able to work directly with the farmers who grow coffee, and by removing the third party exporter. The direct trade model results in more money for the farmers, and better quality coffee for the consumers. This has helped Bird Rock Coffee Roasters receive recognition for their roasting and sourcing efforts, including the coveted Roaster of the Year award in 2012.
Bird Rock Coffee Roasters has seen the benefits of direct trade coffee sourcing firsthand, said Chuck Patton, owner of Bird Rock Coffee Roasters. Helping individual farmers improve their sustainable farming practices wouldn't be possible through the alternative, fair trade model, which doesn't allow for individual transactions, and often results in lesser-quality coffee. While the direct trade model may not be the easiest way to source coffee, here at Bird Rock Coffee Roasters, we believe its the most ethical.
The infographic developed by Bird Rock Coffee Roasters aims to show the differences between direct and fair trade, and highlights the main points of differentiation, including money handling, percentages of income that the farmers receive and feedback from the roasters, all ultimately leading up to the quality of the coffee. Also, since the term direct trade is not officially defined by the coffee industry, this infographic is an attempt to define the term and how it applies to many of the coffees that Bird Rock Coffee Roasters secures. For more information about the direct trade model, please visit http://birdrockcoffee.com/category/coffee-knowledge/.
About Bird Rock Coffee Roasters
Recognized as Roaster of the Year in 2012, a national once-in-a-lifetime award, Bird Rock Coffee Roasters (BRCR) is proud to have put premiere coffee on the map in San Diego. A regular contributor to the international coffee industry, a consistent winner of multiple awards above the score of 90 from Coffee Review and with a Q-Grader certified roaster on site, the Bird Rock Coffee Roasters staff is sought after throughout the world for their coffee expertise. Going beyond the perfect latte, Bird Rock Coffee Roasters has the top quality Roaster on site, a pour-over bar featuring the top seasonal varietals, weekly cuppings open to the public for a sneak peak into the newest offerings, and a deep dive into the selection process and all things coffee. Bird Rock Coffee Roasters goes beyond the confines of the fair trade structure and engages in direct trade with farmers, and is proud to serve the best green coffee, prepared with the utmost respect to those who grew it. Bird Rock Coffee Roasters is located in La Jolla, CA. For more information, please visit http://birdrockcoffee.com/infographic-direct-trade-vs-fair-trade/.
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