HONOLULU (AP) - The Hawaii man who in the 1980s lost ownership of his Famous Amos cookie company is reinventing his brand again.
Wally Amos debuted his latest push for a retail rebound this month at Ala Moana Center in Honolulu. The 76-year-old is now selling his cookies at candy store Boardwalk Treats under the name, The Cookie Kahuna.
The Honolulu Star-Advertiser reports Amos has reinvented himself more than a half-dozen times since losing ownership of the Famous Amos company, along with use of his moniker and image.
His latest venture comes after launching other cookie businesses, including Uncle Noname, Aunt Della's Cookies and Uncle Wally's Muffin Co.
Amos says his previous successes and failures taught him to never give up.
The Famous Amos brand is now owned by Kellogg Co.